Marketing history
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Marketing history marketing"s greatest empirical experiment : proceedings of the 7th Conference on Historical Research in Marketing and Marketing Thought : The Fort Wayne Hilton Hotel and Grand Wayne Center, Fort Wayne, Indiana May 25-28, 1995 by Conference on Historical Research in Marketing and Marketing Thought (7th 1995 Fort Wayne, Ind.)

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Published by Michigan State University, Board of Trustees in [Michigan]? .
Written in English


  • Marketing -- History -- Congresses.

Book details:

Edition Notes

Statementsponsored by School of Business and Management Sciences, Indiana-Purdue University at Fort Wayne ... [et al.]. ; editors: Kathleen M. Rassuli, Stanley C. Hollander, Terence R. Nevett.
ContributionsRassuli, Kathleen M., Hollander, Stanley C., 1919-, Nevett, T. R., Dixon, Donald F., Indiana University-Purdue University Fort Wayne. School of Business and Management Sciences.
LC ClassificationsHF5411 .C643 1995
The Physical Object
Pagination408 p. ;
Number of Pages408
ID Numbers
Open LibraryOL572721M
LC Control Number96159300

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